After several years of falling short of its annual fundraising goal, United Way & Volunteer Services of Greater Yankton is hoping a final push this week can reverse that recent trend.
A “Last Blast Final Campaign Push” this Friday will attempt to raise the remaining $26,000 needed to reach the United Way’s 2014 target of $470,000 when the drive officially ends March 31.
United Way staff and board members will be stationed at Hy-Vee from 7:30 a.m. to 6 p.m. Friday to collect funds and promote the organization and its 23 partner agencies.
United Way is a primary funding source for a variety of community organizations aimed at combating poverty, supporting education or promoting health initiatives.
“So far in this campaign, we have seen incredible generosity from local businesses and individuals, which we truly appreciate,” said Lauren Hanson, executive director of United Way. “We are hoping this final call for support will bring in the additional donations needed to meet goal.”
The aim is to get people to donate at least $5 Friday. That minimum donation will enter them into a drawing for an iPad Mini donated by Walmart.
KYNT 1450 Radio will provide on-air support to the event.
“We are urging those able to make a donation to do so,” Hanson said. “Any gift, no matter the size, will help better the community.”
The last time United Way met its goal was 2009, when it beat a $450,000 target by $12,000.
Since then, United Way:
• raised $425,000 of its $460,000 goal in 2010;
• raised $426,000 of its $470,000 goal in 2011;
• raised $457,000 of its $470,000 goal in 2012; and
• raised $435,000 of its $470,000 goal in 2013.
So far, $444,000 has been gathered toward the 2014 target.
With the goal in reach, United Way 2014 campaign chair Jeff May stressed the importance of the organization’s mission.
“We truly need the entire community’s support,” he said. “Think of it as an investment, which it truly is. You’re investing in the future of your friends, neighbors and the community as a whole.”
Christy Hauer, executive director of The Center, noted how United Way support allows her organization to provide more than 43,000 meals a year to seniors within the community.
“There are hundreds of supplemental food boxes that are distributed monthly through the commodities program, in addition to free meals each month which are provided to seniors who are below the poverty level,” she stated. “We also help 600 seniors with their Medicare Part D filing, which saves them thousands of dollars in healthcare costs.”
Those unable to get to Hy-Vee Friday can also donate to United Way & Volunteer Services by visiting www.yanktonunitedway.org
or mailing contributions to 610 West 23rd Street, Suite 11, Yankton, SD 57078.